7 Tips for Marketing your Book on a Budget
Create a website and/or blog.Getting an audience who is interested in other things you write is a good place to start, and then you can tag on book promos etc. to your blog posts. It also gives you a mailing list for targeted promos later on as your audience and subscribers grow (And if you're interested, you can view my main blog here).
Make promo advert graphics and share them to your Facebook/Instagram stories.These always show at the top of people's feed and in Facebook Messenger and so get seen more often than regular posts.
Join Facebook author promo groups.Join and share links to your sales funnel/Amazon page etc. These groups are often just a massive link-drop groups but it gets your book seen by more eyes, and they often have "follow parties" to gain a few extra likes/follows. Every bit can help!
Here's some Facebook groups I am in and which I recommend for different reasons:
Self Promo Groups:
- Authors Promoting Their Books
- Author Book Promotions
- Writers and Authors Promotions
- Author/Publisher/Editor/Book Readers
- Authors, Artists, Book & Art Promotion
- Authors, Writers & Bloggers
Join other Facebook discussion groups that are of a related topic to your book (if possible).Then you may be able to share links direct to you book/blog to people actually interested in your genre. You can also share your promo graphics to the group "stories" and get more eyes on it as well. Facebook will also tell you how many people have seen these stories, and I’ve often gathered 900+ views. That doesn’t mean 900 sales, but I have seen a few sales spike after doing this, plus it means 900 people are now aware of your book which they may have saved for later or recommending to others who might be interested. You never know where it can lead. Please note: that as of September 2019, Facebook retired group stories (which were an excellent way of gaining lots of attention!).
Boost Facebook posts to "people who like your page and their friends".I've had more results with that type of targeting over trying to be overly specific. Plus this has only ever cost me about £10 per boost every few months, so it doesn’t break the bank.
Start a Facebook group specifically about your book.Do daily posts, encourage conversation around the topic/storyline etc., maybe offer sample chapters to garner interest. Then just invite all your friends to join and roll with it! I did this recently in the run up to my new book release, and it gained me about 20 new sales in one week!
Join Twitter and get involved in the #WritingCommunity.This community on Twitter is a great place to talk to and connect with other writers and authors as well as a place to promote your book to other interested readers. You can also jump on the #amwriting hashtag or watch out for the #indieauthors and #amreading tweets where people are often looking for new books to buy and read.
I have published two books in the last year and a half, and have been using these techniques myself as I was doing everything with basically zero budget. But over that time this has gained me around 120 sales so far, which for an unknown author I think is pretty good going! So don't lose hope that just because you're an indie author with no budget to speak of, that means you'll never make a sale. There's a reader out there for every author!
If you haven’t got to the publishing step yet and aren’t sure which route to go down between self publishing options, I have written another post: 13 Things to Consider Between IngramSpark & Createspace.
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